Morii’s journey started with founder Brinda Dudhat, a textile design graduate from NID, Ahmedabad. She worked with multiple craft clusters across India — from Sujini to Kalamkari. Over the years, she saw the possibility within India's craft communities. She found her calling by working with artisans throughout rural India. With a vision to redefine the intersection of art and design through the means of craft, Morii was created. Brinda is as much an intuitive artist as she is an innovative designer. Through her passions, Morii has found direction and, with her values, an unfaltering ideology.
Morii works with over eighty female artisans from more than seven villages today. Step-by-step and stitch-by-stitch, Morii has built a community of artisans and has set up structures that enable them to keep creating. A process rich in co-creation builds trust and relationships with the artist groups, enabling healthy collaboration. Through a series of workshops, Morii brings women together to celebrate and develop their skills.